ACLU Briefer: Music under Siege
Discussion of the Recording Industry Association of America (RIAA) and the creation of a uniform labeling system using the logo, "Parental Advisory - Explicit Lyrics." |
Diva DJs
Devoted to girl musicians and specifically female DJs. Fun interviews. Good information on how to become a girl DJ. |
Earshot Media
Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites. |
Frontline: The Merchants of Cool
Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. |
GoListenLive.net: Indie Bands and Guerilla Marketing
Very basic music marketing advice. Short and to the point. By James Blakely |
Houghton Mifflin - Case 1: MTV Versus Viva-TV
An academic study of case in Europe. |
IndiaStar: Why MTV Digs India?
Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee Juluri. |
Marketing Factory
Specializes in merging music and popular lifestyle brands via uniquely creative promotions. Good PR case studies of Honda's popular Civic Tour as a youth-market branding exercise. Flash site in frames. Based in Venice, California. |
Music Video Bibliography
A list of books, articles, and sources for the study of music video and its place in consumer society. |
Popular Music and Society
Bibliographical links to a large number of articles analyzing popular music in contemporary culture. |
Stanford Online Report - Rock & Roll: Does it influence teens behavior?
A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens. |
The Bards Crier
A free guerrilla music marketing and promotion ezine for the working musician. |
University of Oregon Media Literacy Online Project: Media Literacy Review
Lists scholarly articles on popular music and understanding contemporary music from a media literacy perspective. |
University of South Australia - Marketing and Development Unit: Teen Beat Gives Girls Power
Australian academic Sarah Baker's research into teen girls, music, and dance. |
Writing Better One-Sheets by Jett Black
ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to." |
Arts |
Business |
Computers |
Games |
Health |
Home |
News |
Recreation |
Reference
|
|
